How can new merchandise be promoted in the Ship's Service store?

Promoting new merchandise effectively in the Ship's Service store can significantly enhance sales and customer engagement. Utilizing in-store displays and special promotions is highly effective because it allows customers to physically see and interact with new products upon entering the store. Eye-catching displays can draw customers' attention to the latest items and entice them to make a purchase. Additionally, special promotions, such as discounts or limited-time offers on new merchandise, can create a sense of urgency and encourage customers to buy, while also making the store feel dynamic and exciting. This hands-on approach not only increases visibility for newcomers but also enhances customer experience, leading to higher satisfaction and repeat visits.

In contrast, simply relying on word of mouth does not guarantee that customers will learn about new products, especially in a setting where there might be limited communication among personnel. Placing new merchandise in the back of the store can make it less accessible and noticeable, meaning that customers may overlook these items. Solely depending on online advertisements could also limit exposure, as it does not engage customers who are physically present in the store. Therefore, actively promoting new merchandise in-store through displays and promotions is the most effective strategy.